Flow of Fortune
Flow of Fortune celebrates movement, confidence, and Lunar New Year joy. From city streets to serene temple moments, discover how prettyFIT shoes c...
LOOKBOOK
-
-
Unwrap the Magic
Step through a mysterious closet into the prettyFIT Christmas Wonderland—where festive fashion, sparkling surprises, and joyful moments unfold. Fro...
-
Letters to Autumn
A poetic journey through warmth, reunion, and rediscovery. “Letters to Autumn” captures her return to self through every step she takes. From golde...
-
Court Couture: Serving Style in Motion
Court Couture celebrates the beauty of motion and modern femininity. A vibrant collaboration between prettyFIT and Urbanized Co., the campaign brin...
-
Grounds for Escape
Step away from the city and rediscover style in nature’s embrace. Grounds for Escape is about finding serenity in quiet escapes—whether stargazing,...
-
You’re Invited: prettyFIT Turns 31!
prettyFIT turns 31 with the ultimate birthday bash! Meet The Main Character Club, featuring six bold personalities, six limited-edition tees, and o...
